The Nation Loves It
2015
Fragments of political speech converge to show how visual spectacle sustains the illusion of the nation.
The Nation Loves It (2015) is the first chapter in Jasmina Cibic’s Spielraum trilogy, which examines the mechanisms through which rhetoric and visual language construct patriotic spectacle. The project considers what happens to these visual idioms once the ideologies and state structures that produced them collapse—when symbols of representation become redundant, unstable, or even unsettling within new political contexts.
The film focuses on the role of art and architecture in shaping national and transnational myths, drawing attention to how systems of authority manage their own visual legacy once its original ideological function has expired. Through a carefully constructed visual language, Cibic highlights striking formal similarities across architectural examples from different geopolitical contexts, questioning the extent to which representation relies on illusion, repetition, and rhetorical framing.
Set in an indeterminate future, the film brings together layered timelines and references through scenography, costume, script, and sound, creating a temporal dislocation that reflects on shifting national and cultural identities. Central to the work is a single speaking figure—an amalgamated character whose voice is composed from edited speeches by political leaders including Mussolini, Thatcher, Mitterrand, Truman, Tito, and Khrushchev. These declarations, originally tied to the inauguration of major architectural projects, reveal how built form has been used to stage the promise of new political beginnings.
Premiered at Cibic’s solo exhibition at the Ludwig Museum in Budapest, the film activates the sculptural and decorative elements of the installation, transforming them into agents of political rhetoric. The exhibition itself functioned simultaneously as gallery, film set, and theatre, with objects shifting between prop, sculpture, and stage across the unfolding trilogy.
The scenography draws on the architectural planning of Belgrade for the first conference of the Non-Aligned Movement in 1961—a moment in which the city was redesigned both for international representation and internal rebranding. Reworking archival plans, pavilions, and interiors, particularly those of the former Palace of the Federation, Cibic reconstructs a visual environment in which architecture operates as a performative tool in the staging of political identity.
Video Stills
The Nation Loves It
2015
Single channel HD video, stereo sound
17 min 23 sec
Installation views
Installation view, exhibition The Nation Loves It (solo), curated by Rona Kopezky, Ludwig Museum Budapest, 2015, photo: Tamás Bujnovszky
Trailer
Credits
The Nation Love is, single-channel HD video, 17 minutes, 23 seconds, 2015