The Nation Loves It

Film & Video

The Nation Loves It

2015

Fragments of political speech converge to show how visual spectacle sustains the illusion of the nation.

The Nation Loves It

The Nation Loves It (2015) is the first chapter in Jasmina Cibic’s Spielraum trilogy, which examines the mechanisms through which rhetoric and visual language construct patriotic spectacle. The project considers what happens to these visual idioms once the ideologies and state structures that produced them collapse—when symbols of representation become redundant, unstable, or even unsettling within new political contexts.

The film focuses on the role of art and architecture in shaping national and transnational myths, drawing attention to how systems of authority manage their own visual legacy once its original ideological function has expired. Through a carefully constructed visual language, Cibic highlights striking formal similarities across architectural examples from different geopolitical contexts, questioning the extent to which representation relies on illusion, repetition, and rhetorical framing.

Set in an indeterminate future, the film brings together layered timelines and references through scenography, costume, script, and sound, creating a temporal dislocation that reflects on shifting national and cultural identities. Central to the work is a single speaking figure—an amalgamated character whose voice is composed from edited speeches by political leaders including Mussolini, Thatcher, Mitterrand, Truman, Tito, and Khrushchev. These declarations, originally tied to the inauguration of major architectural projects, reveal how built form has been used to stage the promise of new political beginnings.

Premiered at Cibic’s solo exhibition at the Ludwig Museum in Budapest, the film activates the sculptural and decorative elements of the installation, transforming them into agents of political rhetoric. The exhibition itself functioned simultaneously as gallery, film set, and theatre, with objects shifting between prop, sculpture, and stage across the unfolding trilogy.

The scenography draws on the architectural planning of Belgrade for the first conference of the Non-Aligned Movement in 1961—a moment in which the city was redesigned both for international representation and internal rebranding. Reworking archival plans, pavilions, and interiors, particularly those of the former Palace of the Federation, Cibic reconstructs a visual environment in which architecture operates as a performative tool in the staging of political identity.

Trailer

Credits

The Nation Love is, single-channel HD video, 17 minutes, 23 seconds, 2015

Exhibitions

Publications

Erika Balsom Materialising nationhood: the play of soft power in Jasmina Cibic’s NADA trilogy 2018

Balsom centres her analysis of Cibic’s NADA film trilogy on the recurring figure of “woman-as-nation,” highlighting the contradiction between women’s symbolic role as embodiments of national ideals and their historical exclusion from political power. For Balsom, Cibic exposes this gap between representation and lived reality, using it as a critical entry point into the mechanisms of nation-building.

Balsom also emphasises the role of myth and spectacle: in NADA, cultural narratives are reconfigured to show how art is mobilised, manipulated, and sometimes sacrificed in the service of national agendas. The figure of “Mother Nation” becomes both agent and victim within these processes, embodying the tensions between desire, control, and representation.

Rather than proposing a return to past political or artistic models, Balsom reads Cibic’s work as a critical engagement with the legacy of modernism—foregrounding how art, gender, and state power remain entangled, and how their historical contradictions continue to shape contemporary political realities.

Róna Kopeczky Identification as Spectacle 2016
Alessandro Vincentelli A theatre of voices 2015

Written as the foreword to Cibic’s monograph Spielraum, Alessandro Vincentelli’s text frames the project as the culmination of the artist’s long-term research into the entanglement of art, architecture, and political power—here extended across three exhibitions staged in distinct national public institutions, each increasingly shaped by the pressures of rising right-wing politics.

Drawing on histories of failed or transformed states, the project examines how visual languages—ranging from monumental architecture to rhetorical performance—have been mobilised to construct and sustain ideological narratives, and what remains once these systems fracture. Through film, installation, and performative re-enactment, Cibic assembles archival fragments, scripted dialogues, and symbolic forms into what Vincentelli describes as a “theatre of voices”: a layered staging of competing perspectives that both exposes and reconstitutes the mechanisms of authority.

Central to this expanded framework is Cibic’s sustained engagement with the legacy of socialist Yugoslavia and the Non-Aligned Movement, not as a fixed historical subject but as a lens through which to interrogate contemporary conditions. Across the trilogy, architecture functions as both stage and protagonist—its lifecycle traced from ideological conception to eventual obsolescence—revealing how built forms once tasked with representing collective identity become unstable carriers of meaning over time.

In bringing these works together, the publication extends beyond historical reflection into a critical reading of the present. It foregrounds the role of “soft power” in shaping public consciousness—where persuasion, aesthetics, and desire replace overt coercion—and situates Cibic’s feminist approach as a counter-reading of nation-building itself. By questioning who speaks, who frames, and who is rendered visible, the project exposes the structures through which cultural authority is produced and maintained.

As Europe once again confronts ideological fragmentation and the resurgence of nationalist narratives, this body of work—and the exhibitions from which it emerges—operates as both analysis and warning. It insists on the cyclical nature of history while opening a speculative space: a Spielraum, or room for manoeuvre, in which alternative forms of collective imagination and political articulation might still be rehearsed.

Jelena Vesić Lost futures and the culture of dementia 2015

Jelena Vesić’s text reads the artist’s project Spielraum through the lens of “lost futures,” examining how Cibic reconstructs the twentieth century’s belief in progress as a fragmented archive of promises that no longer hold. Drawing on political speeches, architectural symbolism, and modernist rhetoric, Cibic’s work stages a performative repetition of historical narratives in which the future once functioned as a central ideological horizon.

Vesić positions the project between two key contemporary conditions: the collapse of utopian futurity and the rise of a culture of memory, in which history is replaced by fragmented, individualised recollections. Within this context, Cibic’s installations operate as a “theatre of voices,” where language becomes automated, belief erodes, and political rhetoric returns as echo rather than conviction.

The essay ultimately frames Spielraum as a critical meditation on forgetting and repetition—suggesting that today’s saturation with memory produces a form of collective amnesia. In this unstable space between history and memory, past and future, Cibic’s work opens a speculative field in which modernity persists not as a fixed narrative, but as a shifting potential.

WHW Shifts in voice 2015

This text by WHW (What, How & for Whom) examines Spielraum as an inquiry into forms of public address and the construction of political voice through art and architecture. Drawing on fragments of speeches, historical documents, and modernist visual language, Cibic assembles a layered narrative that exposes how national myths and ideological discourses are staged, rehearsed, and naturalised.

Through strategies of fragmentation, repetition, and recontextualisation, the work destabilises authoritative speech, revealing its constructed nature and the mechanisms through which collective identities are produced. By juxtaposing ideologically opposed sources—from socialist rhetoric to monarchic and authoritarian discourse—Cibic collapses historical distinctions and challenges the possibility of stable, singular narratives.

The text situates Spielraum within the broader collapse of modernist grand narratives, where competing histories and political claims coexist in tension. It highlights how Cibic’s use of female protagonists, aesthetic excess, and performative ambiguity disrupts dominant modes of representation, opening a space for alternative, non-nationalist forms of belonging. Ultimately, the work is framed as a critical engagement with the enduring structures of modernity—exposing their contradictions while reclaiming a “manoeuvring space” for art beyond ideological instrumentalisation.

Giovanna Zapperi Speaking allegories 2015

Zapperi focuses on Cibic’s use of architecture as an active agent in the construction of power relations and identity, arguing that built space is never neutral but deeply implicated in shaping social and political hierarchies.

Central to her analysis is the figure of the female performer, who appears throughout the trilogy as both subject and symbol, suspended within architectures that stand in for variations of the concept of the nation-state. While women are historically excluded from positions of political authority, Zapperi shows how they are simultaneously instrumentalised as allegorical figures—embodying ideals such as the nation, unity, and continuity. This dual position exposes a fundamental contradiction: the feminine is central to representation, yet marginalised within the structures it represents.

Across the three films of the Spielraum trilogy, Zapperi traces how repetition, fragmentation, and rehearsal destabilise authoritative narratives. Speeches assembled from historical sources never fully resolve, conversations remain disjointed, and actions oscillate between collaboration and conflict. This performative structure reveals the constructed nature of ideological language and the rituals through which national identity is produced and maintained.

Zapperi ultimately frames the Spielraum project as an allegorical system that interrupts linear historical narrative. By foregrounding the tension between history and representation—mapped onto gendered roles—the work exposes the aesthetic and ideological mechanisms underpinning nation-building, suggesting that these structures remain active and contested within contemporary political realities.

Anna Gritz Spielraum II 2015

Anna Gritz’s curatorial introduction frames Give Expression to Common Desires, the second chapter of Spielraum, as an exploration of architecture as both political stage and ideological medium. Building on references to the 1961 Non-Aligned Movement in Belgrade, Cibic isolates and reconfigures architectural elements—most notably the stained-glass ceiling of the former Palace of the Federation—transforming them into performative objects that operate between sculpture, scenography, and symbolic language.

Through choreography, film, and spatial intervention, these fragmented forms are continuously rearranged, suggesting that meaning is not fixed but produced through shifting relations, much like language. The accompanying film extends this logic by collapsing exhibition space and architectural reference into a single semantic system, where built forms become active agents in the construction of political narratives.

Gritz highlights how Cibic’s use of architectural “quotation” functions as a kind of masking or drag—displacing ideologically charged forms from their original context and reactivating them within new institutional frameworks. The essay foregrounds fragmentation as a critical method, inviting viewers to reconstruct meaning while exposing how architecture and spectacle operate as instruments of power, ritual, and collective imagination.

Una Popović Tear down and rebuild 2015

Una Popović’s curatorial introduction frames Tear Down and Rebuild, the final chapter of Spielraum, as both culmination and synthesis—bringing together the project’s investigation into architecture, rhetoric, and ideology as instruments of political representation. Set within the former Palace of the Federation in Belgrade, Cibic’s eponymous film positions the building not only as a historical site but as an active, symbolic stage for negotiating past and present political narratives.

Popović highlights the broader exhibition as a spatial collage of reconstructed forms, archival references, and performative acts, in which fragments of visual and rhetorical language are reassembled into new constellations of meaning. She reads Cibic’s project as an interrogation of what remains of ideological structures once their political context dissolves, proposing architecture and language alike as mutable signifiers—capable of being reactivated, contested, and reimagined within new historical conditions.

Róna Kopeczky The nation loves it 2015

Róna Kopeczky’s curatorial introduction presents The Nation Loves It, the first chapter of Spielraum, as an immersive dissection of the state as spectacle. Bringing together film, installation, performance, and sculptural elements, the project examines how visual language, architecture, and political rhetoric are orchestrated to construct and project national identity, drawing on the historical context of Yugoslavia’s staging of the Non-Aligned Movement in 1961.

The exhibition unfolds as a spatial and narrative system in which geometric forms derived from architectural plans, archival imagery, and fragments of political speeches are reassembled into a new visual and rhetorical vocabulary. Through this process of fragmentation and recomposition, Cibic reveals the mechanisms by which power produces meaning—transforming ornament, language, and space into instruments of ideological persuasion.

At its centre, a female protagonist rehearses a composite speech assembled from archival sources, including foundation stone ceremonies, official inaugurations, and presidential addresses marking grand state projects. Fragmentary and iterative, the speech continuously shifts through variations of similar rhetorical formulas, exposing how political language is constructed, rehearsed, and repeated across different contexts and regimes. Embodying both the architect and product of nation-building, the figure reveals the circularity and theatricality of these processes, in which each new political formation depends on the reinvention of its visual and linguistic codes.